Broken Line Records

The A&R (Artists & Repertoire) Department

At Broken Line Records, the A&R department is the talent scout.  They are in charge of finding new talents.  They are the eyes and ears of the record company. 

The Marketing and Sales Department

At Broken Line Records, this department is responsible for getting the public excited about your music and first selling to retail stores the idea of carrying your CD.  They are responsible for promotional merchandise, advertising your CD, in store displays, publicity, your CD cover, etc.

The Promotions Department

At Broken Line Records, this department is responsible for getting your music played on the radio.  The individuals in this department will visit the various radio stations to convince them to play your material.  If your material doesn’t get played, no one will now how you are.  People will look at your CD in the retail store and wonder who you are.  There is also a direct correlation with CD sales vs. how many times a song for that CD gets played on the radio.  More air time on the radio equals more CD sales for the record companies.

 

Distribution 

At Broken Line Records, we will work hard to get your music distributed. Most major retailers such as Sam Goody will not carry a CD unless the record has a distributor.  A strong distributor ensures that your CD will be available in enough places so your CD will sell to ultimately make money.